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There are many ways to invigorate your business, however, one of the best ways to do this is to take advantage of networking situations. Your high school or college reunions are fantastic events to network. Not only can you find new clients at these events, but you can also find new suppliers and new partners. If you have a class reunion coming up, then you need to prepare to do some serious networking.
Research Your Classmates
Like any other business situation, you need to know who you are dealing with before you arrive at your class reunion. The best way to develop a networking strategy is to research your old classmates. You can use social networking sites like Facebook and MySpace to find out what your classmates are doing now as a profession, where they live and what companies they work for. You can then use this information to determine who to target for networking and who may be looking for the products or services that you sell, and who may be able to get you a discount on your supplies.
Develop Networking Tools
Your next step will be to develop your networking tools. The first tool you will need is a website that is set up to handle just your class reunion contacts. This page will give information about what you offer, what your company is all about and that also offers your classmates a special price. You will also want to set up a page for suppliers and distributors. They can log into your website and post information about price breaks that they can offer you, distribution networks they can link you too and suppliers that they can introduce you to. Make sure your website has interactive comment forms and live chat options for future communications.
You will also need a quality business card for your reunion. This card should include your high school picture or college picture, as well as your current picture. You can use a business card theme that is related to your school to trigger a nostalgic emotional response to your card. This will help entice the people that get your card to make contact with you after the reunion.
Follow Up Is Important
Follow up is very important when you are networking, especially at class reunions. You will want to drop people emails, post messages on your social networking pages, Twitter about your reunion and even call people that you made business connections with at the reunion. If you told someone that you would send them more information to them after the reunion make sure you do that. Your follow through is going to be the deciding factor for making a sale or a valuable business contact.
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